Travel & Hotel Research Project

Problem: The fictitious stakeholders in this project listed ten different business goals they wanted to research and improve upon. This was a group project, and our job was to identify which of the goals identified could be researched only by way of interviews and observations. We ultimately agreed on and selected three goals to research. The selected goals focused on identifying the habits and preferences of both business and leisure travelers, and usage of a rewards program.

Action: Our team developed a list of interview questions which focused primarily on our three research themes. Using the script we developed collaboratively, we then conducted and recorded interviews with six participants from different backgrounds and travel habits. Our notes from each interview were compiled into a spreadsheet detailing our observations of each participant. Finally, we created an affinity diagram to analyze and synthesize the data.

Results: Based on our research and data analyzation, we were able to suggest recommendations to the stakeholders for the chosen business goals. All of the recommendations were based on supporting data, which was detailed out in the final report. Both a written and delivered presentation were created for the final deliverables for this project.

Learning: The team I worked with on this project was outstanding. We worked collaboratively and learned from each other in every phase. One of the best parts for me was the exercise of creating the affinity diagram. We worked together to organize and prioritize our findings, and created a final report with high level take-aways and recommendations based on our group research.

Below I am showing a few items from the process: a link to the affinity diagram, and a few pages from the final report.